BA is an independent inter-generational movement which seeks to inspire a brand-led Africa renaissance to drive the continent’s competitiveness and creat and positive image of the continent.

he Advertising Association of Ghana (AAG) has signed a memorandum of understanding (MoU) with Brand Africa (BA)to champion and inspire the growth of brands that are inspired by Africa and contribute to the country and the continent’s positive image.

Under the agreement BA would provide opportunities for AAG representatives to participate in all of its events such as Brand Africa Forum, Brand Africa Roundtables and Brand Africa 100.

In addition, it would, from time to time, recognise the AAG and include its official logo or name in its related channels and events.

The AAG, on the other hand, would promote BA events and initiatives through its websites and social media channels.
It would also allow its members to attend BA events and initiatives through its digital, social media and other channels.
Agreement to this effect was signed in Accra on Tuesday (July 13).

By Joshua Bediako Koomson

The Executive Director of the AAG, Francis Dadzie and the Founder and Chairman of BA, Thebe Ikalafeng, signed the agreement on behalf of both parties.