The Advertising Association of Ghana crowned Dentsu Aegis Network and Andrew Ackah as August agency of the month and Agency head of the month respectively.

Dentsu Aegis Network (DAN) entered the Ghanaian market in 2015 acquiring Adams Media and Mediacom, Ghana’s first independent Media Planning & Buying Agency, and began trading as Carat and Vizeum (now Prospect) respectively.

Andrew Ackah is the CEO of Dentsu Ghana, the group company for several Dentsu international agencies including Carat, Prospect, and Dentsu Creative. He is the current president of the Advertising Association of Ghana board. Prior to that, Andrew was the General Manager of Mediacom, the first independent media agency in Ghana, delivering top-of-the-class media and communications solutions to both global and local brands. Andrew loves Strategy and is always eager to find simple, relevant, and actionable solutions to complex marketing and communications problems. Underpinned by modern creativity and data-led insights, it becomes a little easier to predict and plan for future opportunities, as well as create new paths to business transformation with some level of certainty.

Over a few short years, dentsu launched several innovative initiatives, including Posterscope (Out-of-home agency), in-house media monitoring, the Consumer Connection System (CCS), Ecos Maps, and a dedicated DAN Academy for staff and client training. In 2020, Isobar (now dentsu creative) was launched in Ghana, followed by the launch of the SSA data hub DDL. The company underwent a significant restructuring in 2021, with Dentsu Aegis Network rebranding to dentsu.
Dentsu has consistently evolved to stay ahead of the curve, demonstrating a commitment to innovation, strategic acquisitions, data-led solutions, best-in-class technology, and a client-centric approach, ultimately leading to significant achievements and industry recognition.

Congratulations Dentsu and Andrew, we appreciate your contribution to AAG. Ayekoo!