The advertising industry has become a key part of modern presidential and parliamentary elections as some advertising agencies are now involved in the business of producing adverts for major political parties for radio, TV, print, digital media and out-of-home (OOH) installations. But the industry has decided play another role which is more of a corporate social investment drive to help inject some more calmness and peaceful attitude into the general society.

It is in that spirit that the industry led by the Advertising Association of Ghana has launched its own 2024 peaceful elections project called SPEAK PEACE with the hashtag #PositiveWordsMatter. At a media launch of the project, the President of AAG, Andrew Ackah, encouraged the media to collaborate with AAG to project its message, visuals and videos to create a more public consciousness about the need to respect one another and avoid actions that would create public agitations. Andrew stated that Ghana may have been praised for being a peaceful country, but that can only continue if all groups and people in the country become even more intentional to put in a lot more effort to sustain “the peace that have in our beautiful country, Ghana”.