We were honored to have Honourable Sampson Ahi, the Deputy Minister for Trade, Agribusiness, and Industry, attend the 2025 Gong Gong Festival of Creativity & Awards, where he not only graced the event as Special Guest of Honour but also delivered an inspiring keynote address. While speaking on the significance of the event, Honourable Ahi emphasized the critical role of advertising in national development, urging the sector to continue driving innovation, creativity, and economic growth. He celebrated the Advertising Association of Ghana (AAG) for creating a platform that recognizes and encourages creative excellence.
The Advertising Bill: A Step Toward Industry Regulation
In his address, the Honourable Minister also shared exciting news about the reintroduction of the Advertising Bill to Parliament, a step that will solidify ethical standards and regulate advertising practices in Ghana. He highlighted the bill’s potential to protect consumers, level the playing field for all practitioners, and ensure a more professional and structured sector.“This legislation will sanitise the advertising space, protect consumers, and create a level playing field for all practitioners,” Honourable Ahi stated
Advertising as a Key Economic Driver
Honourable Ahi also spoke about how advertising plays an instrumental role in driving economic growth, generating over GHS 2.5 billion annually for Ghana’s GDP. The sector fuels industries like agriculture, fintech, health, and manufacturing by engaging consumers and building brands.
“Advertising is a lifeline for thousands of young Ghanaians seeking careers in creativity, innovation, and entrepreneurship,” he added.
A Call to Disrupt and Inspire
The 2025 Gong Gong Festival, with the theme “Disrupt & Inspire: Recognising Brands and Agencies That Challenge Norms and Redefine Creativity,” celebrated the country’s advertising innovators. Honourable Ahi’s call for a future focused on innovation, ethical storytelling, and strategic collaboration resonated with all in attendance, encouraging them to continue pushing the boundaries of creativity.