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Participants of AAG’s “Unlock the Future of Work with AI” Training Surprised by the Depths of Training Content

The Advertising Association of Ghana (AAG) successfully hosted its “Unlock the Future of Work with AI” training, a dynamic and immersive program designed to equip members with insights into Artificial Intelligence (AI) and its impact on creative and media agencies. The training ran in two phases: from 27th–29th August and 3rd–5th September 2025, giving participants a comprehensive understanding of emerging AI trends and practical applications.

Key Takeaways:

Participants left the program with:

  • A broader understanding of AI trends affecting advertising, media, and creative industries.
  • Insights into leveraging AI for content creation, personalization, and audience engagement.
  • Awareness of ethical considerations and responsible AI implementation.
  • Practical tools to integrate AI into strategy, campaigns, and innovation processes.

Feedback from the Participating Delegates:

The six-day program left a strong impression on participants, who shared how transformative the sessions were for their professional journeys:

  • “AAA and AAG AI Training has been awesome. It has been a very educative and inspiring six-day journey for me… I discovered tools beyond ChatGPT and Meta AI—like Perplexity, Gemini, Claude, Hugging Face, Runway, Gama, and Sound Draw—which will really aid me in my graphic design profession. The key lesson for me was that AI doesn’t just do stuff for you—it responds to the quality of the instructions you give its your TEAMMATE. Garbage in, garbage out; quality in, quality out.” — Howard from BrandFlow.

 

  • “The training has been a good introduction to how working with AI can be done, and seeing the various ways it’s been applied in other markets was a great eye opener. It was like motivation to keep exploring the various tools I find.” — Cosmos from Dentsu Ghana.

 

  • “I had the privilege of participating in this intensive training. One area that stood out for me was the emergence of new skills and challenges in the industry. As AI becomes increasingly integrated into media operations, agencies now require to in programming, data analysis, and machine learning. At the same time, we face critical challenges around ensuring the accuracy of AI-generated content and upholding transparency in automated processes.” — Fafa from Elite Services.

World-Class Speakers and Thought Leaders:

The training featured a distinguished lineup of industry experts and thought leaders:

  • Luca Gallarelli – CEO, TBWA Group
  • Graham Cruikshanks – Director of Africa Operations, TBWA
  • Sydney Rheeder – Head of Creative Innovation, Hunt Lascaris
  • Anthea Whitehead – Faculty Head of the AAA School of Advertising
  • Avi Ramsundra – Global Business Lead, PHD
  • Kyle Fraser – CEO, Plus Narrative
  • Wayne Bishop – PHD Global Business Lead
  • Kenneth Hammond-Ayree – MD, InnovaDDB Ghana
  • Olivia Matterson – TBWA Data & Digital Strategy Lead
  • Mbu Pahlana – Head of Media and Performance Marketing Reckitt
  • Andreas Shifotoka – Strategic Director

These speakers brought diverse perspectives, covering AI strategy, creativity, ethics, data-driven insights, and consumer behavior, ensuring participants gained actionable knowledge applicable to the African marketing landscape.

Topics Covered:

Over the six days of training, participants explored:

  • Adopting an AI Mindset – understanding AI’s role in creative industries (Luca Gallarelli)
  • 8 Themes of Generative AI – exploring cutting-edge AI applications (Graham Cruikshanks)
  • AI Influence on Media Agencies – how AI is transforming operations and campaigns (Sydney Rheeder)
  • AI-Powered Content Creation & Personalization – crafting campaigns that resonate (Kyle Fraser)
  • AI & Consumer Insights – understanding audiences better and creating impactful campaigns (Olivia Matterson)
  • Ethics and the Future of AI – responsible AI use in advertising (Anthea Whitehead, Mbu Pahlana, Andreas Shifotoka)

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