Client and Account Management
Learn how to build strong client relationships, deliver exceptional service, and manage accounts effectively to create lasting value.
Topics:
- The Art of Client Service
- The Client is King. Is He?
- Account Management
- A Partnership Mindset That Delivers Mutual Value
Marketing Strategy and Leadership
Develop strategic thinking and leadership skills for marketing communications, brand building, and driving business growth.
Topics:
- Leadership in Marketing
- Creative Thinking and Strategy for Today’s Marketing Communications
Practitioners
- Strategic Marketing Communications
- Brand Building
Creativity and Innovation
Explore creative thinking, design thinking, and innovative approaches to solving marketing challenges and generating impactful ideas.
Topics:
- Creative Insight
- Design Thinking
Digital and Media
Gain insights into digital marketing and media planning to optimise campaigns and reach your audience effectively.
Topics:
- Digital Marketing
- Media Planning
Data and Analytics
Understand how to interpret data, extract meaningful insights, and make data-driven decisions for better marketing outcomes.
Topics:
- Data Is King. Making Meaning from Data
Event and Experiential Marketing
Learn how to plan, market, and execute events and activations that create memorable experiences for your audience.
Topics:
- The Playbook to Marketing Your Events, Activations, and Experiences