Social Media Audiences & Strategy Niche social media platforms and apps that cater to hobbies and smaller communities are seeing a jump in active users as more and more people
Creativity & effectiveness Strategy: Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, Creative Effectiveness Lions – Insights from the
Generative AI Talent, skills, HR Strategy: A study of 2,500 workers suggests that current AI tools are not saving them time and has given them more to do, making many anxious that
In today’s media-driven world, advertisements have become an integral part of our daily lives. From billboards to television commercials and social media posts, ads are everywhere, shaping our perceptions, influencing
Joining the Advertising Association of Ghana (AAG) is a significant step for professionals and organizations looking to make a mark in the advertising industry. Membership in the AAG opens doors
Rebranding the Advertising Association of Ghana (AAG) has significantly enhance its impact and effectiveness in the advertising industry. This strategic move offers numerous advantages, benefiting the organization, its members, and
Brand positioning is a cornerstone of marketing strategy and a critical element in the success of any brand. However, while it is widely used, the concept is often misunderstood. The
Influencer marketing is a relatively new trend in digital marketing and advertising; but not a new marketing communication strategy when it comes to outdoor marketing and advertising in Ghana. Influencer
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