The African Leadership of the International Advertising Association (IAA) in collaboration with BrandFlow and the IAA South Africa Chapter is hosting the first Professional Development trip for Africa from the 3rd– 12th November, 2024 in Johannesburg, South Africa under the theme “Africa Rising – FUTURE BRAND MASTERS”. The rates for this program is $4,500 per person (with a discount for a team of 5 and above) and this is an all-inclusive rate from flights, accommodation and more. Kindly find the full details in the attached proposal.

The International Advertising Association (IAA) is the global compass for the marketing communications world. It is a one-of-a-kind global partnership composed of marketing companies, communication agencies, media platforms and education institutions that champion freedom of commercial speech, the value of self-regulation and the opportunity to highlight the collective industry evolution and relevant learnings from across the world.

As part of efforts to expand the horizon of Young professionals in the Marketing Communications industry across the region and showcase the Thought-leadership of the IAA, the leadership of IAA Africa presents a spinoff of the Africa Rising conference specifically targeted at Young Professionals as a follow-up to the IAA’s World Congress in March which focused on “Brand Re-code: Better World, Better Life” and highlighted the importance of brands to move from just profitability to ensuring that they create an impact within their communities and help enforce good values across the industry.

This comprehensive Professional Development program is aimed at cultivating the next generation of marketing leaders. This initiative focuses on equipping participants with the essential skills and knowledge needed to build high-value, high-growth brands in an

increasingly competitive marketplace.

The program will cover key topics such as brand strategy, consumer behavior, digital marketing trends, and innovative advertising techniques with seasoned speakers from brands such as Microsoft, SABC, Dentsu, Teads, Vodacom and more.By the end of the program, we expect participants to emerge with a robust understanding of how to develop and execute strategies that drive brand growth, enhance customer

loyalty, and ultimately contribute to long-term business success. The IAA’s initiative not only aims to empower individuals but also to elevate the overall standard of marketing leadership in the global arena.

This Professional Development trip offers an opportunity to interact with key industry players in Africa and learn about new developments within the Marketing Communications industry.

We are inviting you to register your team members in this knowledge exchange program. We believe this development program will go a long in enhancing the skills of your team members into marketers capable of building high value and growth brands.

To register, kindly contact the IAA Africa / BrandFlow team on +233 242713662 / +233 551100376 or lawrence@iaafrica.org.