Participants at the professional development training held last month (July) have been talking about the expertise, delivery and depth of the resource persons who wowed them with what they have described a true package of industry experience. The resource persons for the training in July were Professor Robert E. Hinson of the Ghana Communication Technology University, Andrew Ackah of Denstu Ghana, and Beryl Agyekum Ayaaba of EchoHouse.

There were four areas of focus at the 3-day professional training session, covering areas such as contemporary events management that produce impact; winning client service skills; personal branding, and skills needed to move into leadership within the advertising space.

The following are a few of the comments from the participants: Josephine from MX24 “The training exceeded my expectation; I didn’t think it would have this kind of depth”. Dela from SSNIT: “Andrew’s delivery and insight on leadership skills were captivating. Leadership lectures are usually stiff and boring; but this was practical and very engaging”. Frederica from Sodium Brand: “I had heard about Beryll and what EchoHouse has been doing in the industry; but listening to her directly about their techniques, and seeing their pre-production videos was another experience altogether”. Ida Smend from SSNIT: “I love the content of the training and experiencing Professor Hinson in person was worth it”. Ekow from Global Media Alliance: “I have been to each event organized by EchoHouse; but the content shared here is eye-opening. AAG must organize more of these hands-on training sessions”.

Look out for our next professional training opportunity, coming up in October/November 2024