Bright Ladzekpo is Managing Director and CEO of PHD Media Ghana. He is a marketing communications professional with 25 years of experience in driving transformational growth and market leadership for businesses and brands in the telecommunications, Banking and Consumer Packaged Goods industries in West Africa.

Bright is a pioneer at heart, has challenger mind-set, and is an industry thought leader who is passionate about trend-spotting, path-finding and innovating for effective brand-building. He has consistently championed a data-driven approach, the application of Marketing Science principles to marketing communications and spoken about the implications of Artificial Intelligence and the need to facilitate the building of ecosystem for marketing, brands and businesses in Africa.

Bright trained as a Biochemist at the Kwame Nkrumah University of Science and Technology in Ghana but followed his natural talent into the advertising fraternity to pursue a career and his life’s work.

He has served on the Board of PHD Ghana, Africa Rising Conference planning committee of the International Advertising Association (IAA), the Executive Council of the Advertising Association of Ghana (AAG) and the Advertisement Regulation Committee of Ghana’s Food and Drug Authority (FDA)