A founding member of the Advertising Association of Ghana, Orlando Baeta, CEO of IMPACT is a well-known Entrepreneur and Businessman with over 40 years of hands-on experience in advertising and visual mass communication.

He holds a bachelor’s degree in Fine Art, and has developed several innovative visual advertising systems including, but not limited to, System design and implementation of the Accra Metropolitan Assembly directional signs scheme in (1991); System Design and Implementation of the Sponsored Street Naming Scheme for urban areas (1992); System Design and Implementation of the Sponsored Information Signs Scheme (2004); Introduction of the first Mobile Video Billboard Advertising System in Ghana (2006)

Orlando has served on all executive councils of the AAG since its inception to date and is a Commissioner at the National Media Commission, representing the advertising industry.