Russel is the CEO of Insel Communications Ltd. He is a professional creative director and business owner with varied experience in advertising and film production. Over the course of 25 years, Russel has created impactful campaigns with his capable teams their boutique agency Insel Communications, for other creative agencies and for their own clients.

Russel is known for award-winning and emotionally-resonant integrated campaigns across emerging channels, traditional, digital as well as corporate identity and rebranding for largescale organizations. He has achieved remarkable milestones for blue chip and small businesses both locally and globally. Russel has worked with brands like Ecobank transnational, Club Beer, Tigo, Airteltigo, Finatrade, Shell, Promasidor, Vodafone, Wilmar, Cadbury, P&G, ACET, PPAG, Diageo, amongst many others.

According to Russel, his proudest achievement of all is being able to provide a platform to train and empower young creatives to shine on their own and leave their own mark on the advertising industry.