Two rising stars from EchoHouse, Adelaide Baah and Maame Adubea Asante Yeboah, both 22, made significant waves on the global stage last June.
First, the talented young Ghanaians proudly represented Africa at the prestigious Cannes Lions International Festival of Creativity, a powerful testament to their exceptional talent and EchoHouse’s deep commitment to nurturing emerging creative voices.
Their journey to Cannes is particularly inspiring. Both Adelaide and Maame Adubea joined EchoHouse through Project Find, a groundbreaking recruitment initiative designed by EchoHouse specifically to help recent university graduates transition seamlessly into the workforce and find their footing in the creative industry. Less than a year into their respective careers as National Service Persons, they achieved a rare feat: winning the Cannes Young Lions Africa Digital Competition, which earned them this incredible opportunity to compete globally.
Adele And Maame’s Experience In Cannes
As they immersed themselves in the festival, both Adelaide and Maame Adubea focused on growth. Adelaide aimed to “soak in everything, how the best in the world think, create, and tell stories,” and returned home “with a fresh lens and new energy.” Maame Adubea’s goal was clear: “network, learn from industry thought leaders and win the global competition.”
“My favourite time at Cannes was the awards nights. When the best campaigns got celebrated. I am looking forward to being a part of extremely cool campaigns like that,” Maame Adubea said of her experience in Cannes.
“For me, it’s so hard to pick just one, but my absolute favourite parts of the Cannes 2025 trip were definitely the Adobe x Coca-Cola activation, the creativity and tech merge were insane! Then there was the Amazon Port, that entire experience felt like stepping into the future. And of course, the cherry on top was when we travelled to Monaco. It felt like a dream within a dream!” Adele recalled her experience with excitement.
They understand the monumental impact this experience will have. “It’s every creative marketer’s dream to be at the Cannes Lions International Festival of Creativity,” Maame Adubea affirmed. Adelaide believes the opportunity has ignited new confidence, pushing her “to dream bigger and take up more space” and sharpening her “hunger to do even more meaningful work.”
From Project Find to Global Recognition: A Testament to Nurturing Talent
Adelaide and Maame Adubea’s journey at EchoHouse began during their time as National Service Persons. Less than a year into this foundational period of their careers, they found themselves not just learning the ropes, but actively shaping major campaigns. This hands-on immersion was deliberate; EchoHouse’s environment, as Maame Adubea describes, is “involving, educative, hectic, fun and exciting,” consistently pushing individuals to excel. Adelaide, who quickly found her stride on the experiential team, attests that EchoHouse “throws you into the deep end, but in the best way,” fostering a dynamic space that stretched her creatively and sharpened her approach to complex challenges.
This intense, yet supportive, environment proved to be the perfect training ground for their global spotlight at Cannes. Both young women credit the “constant pushing to be the best you can” alongside the “warmth of everyone as family” for providing the bedrock for such an extraordinary opportunity. Their journey exemplifies EchoHouse’s philosophy: that true growth comes not just from theoretical knowledge, but from real-world exposure, consistent mentorship, and the freedom to tackle high-stakes projects from the very start of one’s career.
Beryl Agyekum Ayaaba, CEO of EchoHouse, passionately champions the empowerment of young creatives. Her vision has created an environment where talents like Adelaide and Maame Adubea can truly flourish. “When you have the right mix of people and everybody is willing to pull up their sleeves and get to work, nothing is impossible,” Beryl shared, while highlighting the crucial role of mentorship and creating pathways for young professionals. She also extended gratitude to key brand partners like Johnnie Walker, Pepsodent, Vaseline, Samsung, and Rosa Foundation, whose support made this dream a reality for the duo.
For Maame Adubea, the news of her selection was met with disbelief. “I could not believe it, I was in disbelief,” she shared. Adelaide echoed the sentiment, “It was surreal. I was shocked and super excited. It felt like all the quiet hard work finally made sense.”
A significant pillar in their growth has been the She Unit at EchoHouse, a supportive community for all women within the company, where both Adelaide and Maame Adubea found invaluable mentorship and encouragement.
Their presence at Cannes Lions last June was a living testament to the flourishing landscape of African creativity, the boundless potential of dedicated young talents, and EchoHouse’s commitment to building the future of the industry, starting with initiatives like Project Find – a recruiter platform for National Service.