The Executive Council of AAG has decided to hold the next Gong Gong Awards ceremony as part of a total festival of creativity within the first quarter of 2025. The event would take the form of a week-long festival to celebrate creativity within the advertising industry in Ghana. Although a specific date is yet to be given for the week-long celebration, March 2025 is most likely be the month for the industry’s revered festival. It is expected that the awards categories for the “Refreshed Gong Gong” would be totally new and in line with other globally-recognized awards.

To kick-start the journey to next year’s Gong Gong, over 15 Creative Directors and Executive Creative Directors (CDs & ECDs) had an initial meeting in June to discuss the ‘Refreshed Gong Gong’ festival. The CDs and ECDs are set to meet again early September to firm up the new awards categories and the mode of celebration of the advertising week. As part of the journey to next year’s event, there would be a number of events from September, this year leading into 2025:

1. A workshop on the new categories will be held to brief all CDs, ECDs, GCDs, ACDs, MDs, BDs and CEOs on the new awards categories and their requirements.
2. Call for entries will happen this year, and
3. There will also be announcement of the judges for the awards.

The refreshed Gong Gong Festival of Creativity promises to be a great show that would reflect the advertising industry’s true caliber.