Anand Badami serves as Growth Lead, Emerging Markets & Innovation and SVP of Publicis West Africa, spearheading the future of integrated communications across Central and West Africa.

With a career spanning global markets and a reputation for driving strategic clarity, innovation, and creativity in all aspects of our business, Anand combines business acumen and cultural intelligence to lead transformation – not just of brands, but of teams, processes, and outcomes.

Under his leadership, Publicis West Africa has delivered award-winning work across Africa and beyond, earning accolades such as Creative Agency of the Year and becoming Ghana’s most awarded agency at the 2023/2024 Gong Gong Awards.

Anand is recognized for his collaborative leadership style, empowering talent and championing bold, client-focused innovation that drives measurable impact.

Publicis West Africa

Publicis West Africa is the CWAR hub of Publicis Groupe Africa, the largest communications network on the continent, operating in over thirty markets and serving more than four hundred clients. As part of the global Publicis Groupe WW, it delivers end-to-end solutions through the Power of One model, integrating creativity, media, PR, data, and technology to help brands win in a digital-first world. From global giants to local disruptors, Publicis West Africa delivers transformational growth through bold ideas and smart execution.