Preamble
The AAG Gong Gong Awards is the flagship industry event for the Advertising Industry in
Ghana. Over the years the Awards have established benchmarks for excellence and ingenuity,
rewarding creativity and outstanding innovative works, across all sectors of the industry.
The Awards will be for adverts that were produced and transmitted in the year 2017
Objectives of the Awards
To demonstrate that the purpose of Advertising is to contribute to the success of business, and
to reward creativity and strategic thinking that have been developed locally, and added value to
local businesses.
Entries are invited for the following Categories from Members and Non-Members
10TH

The AAG Gong Gong Awards is the flagship industry event for the Advertising Industry in
Ghana. Over the years the Awards have established benchmarks for excellence and ingenuity,
rewarding creativity and outstanding innovative works, across all sectors of the industry.
The Awards will be for adverts that were produced and transmitted in the year 2017
Objectives of the Awards
To demonstrate that the purpose of Advertising is to contribute to the success of business, and
to reward creativity and strategic thinking that have been developed locally, and added value to
local businesses.
Entries are invited for the following Categories from Members and Non-Members
10TH
Nomination Categories
1.

1. Alcoholic
2. Non-alcoholic beverages
3. Food & Confectionery
4. Corporate Service
5. CSR
6. Insurance
7. Financial Services
8. Textile & Fashion/Accessories
9. Health & Personal care
10. Telecommunications
11. Transport services
12. Aviation
13. Automobiles
14. Hospitality
15. Restaurants
16. Household products
17. Sports
18. Estate Development
19. Oil & Gas
20. Entertainment
    CHANNELS
21. Radio
22. Print
23. Television
24. Outdoor
25. Digital
     Online & Mobile Websites
     Mobile Ads
     Viral Films
     Digital Campaigns
26. Social Media (Includes the creation of social platforms, the use of existing social
    platforms, and user generated content)
27. Activation & Experiential
28. Mobile
     Mobile Applications
     Mobile Sites
     Branded games designed for smart phones or tablets
     Mobile campaigns
29. Branded PR
30. Experiential & Shopper Marketing
31. Media innovation (Traditional & Alternative Media)
32. Integrated Campaign

Entry Specifications
• Print/Press/Outdoor etc. Filename: jpg or
pdf (max 5mb)
• Print/Press/Outdoor etc. Hard Copy
mounted on board (max A2)
• Audio Filename: mp3 (max 5mb)
• Video Filename: .mov, .divx, .mpg4,
(max10mb)
• Digital: Filename, jpg or pdf (5mb) url: (eg.
http://aag.com.gh)
• Activations and online campaign entries
can be submitted in the form of short case
study videos. They should be not longer
than three minutes.
• Case study Video Filename: .mov, .divx,
.mpg4, (max 20mb)
• Provide proof of transmission (for both
radio and television)
• Every entry should be on a separate CD,
VCR, or DVD
CLOSING DATE FOR ENTRIES: 23 RD JULY, 2018.
ENQUIRIES: Advertising Association of Ghana (AAG) Randolph House, Ring Road Central, Accra
P. O. Box KD 265, Kanda, Accra – Ghana Tel: +233 (0)303 938556 Email: info@aag.com.gh Website: www.aag.com.gh