ADVERTISING ASSOCIATION OF GHANA
Presents
PROFESSIONAL DEVELOPMENT PROGRAMME IN
DIGITAL MARKETING STRATEGY
For Marketing Communications Practitioners and Entrepreneurs
Overview
The course examines digital marketing strategy, implementation and execution and provides a detailed understanding of tools and platforms suitable for Ghanaian brands. Participants will complete the course with a comprehensive knowledge of and experience with how to develop, execute and measure an integrated digital marketing strategy.
Objectives & Learning Outcomes
⦁ Understand how and why to use digital marketing for multiple goals within a larger marketing strategy
⦁ Understand the major digital marketing channels and their uses
⦁ Understand digital copywriting and content
⦁ Understand Social Media Management in depth
⦁ Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan
⦁ Learn how to measure digital marketing efforts and calculate ROI
⦁ Explore the latest digital technologies and gain practical insights into digital marketing in Ghana

Schedule
4pm – 4.50pm 5pm -6pm
Day 1 Intro & Online Reputation Management Digital Marketing Strategy
Day 2 Content Development & Digital Copywriting Managing & Measuring Digital Campaigns / Social Media
Day 3 Social Media Management Tools Q&A, Practical Examples

Target:
⦁ Media Managers
⦁ On line Editors and Managers
⦁ Digital Managers
⦁ Social Media Managers
⦁ Strategists & Marketers
⦁ Digital professionals: copy writers; client service
⦁ Creative staff
⦁ Business Owners and Entrepreneurs
⦁ Any other advertising professional who wants an insight into digital

The approach for all training programmes is a combination of lectures, practical exercises and syndicate work.
For enquiries and more information, contact the Secretariat on 0303938556 or info@aag.com.gh