The 17th Gong Gong Festival of Creativity & Awards, by the Advertising Association of Ghana (AAG), climaxed on Saturday, June 28th, 2025. The entire festival of creativity and awards was more than an award ceremony — it was a celebration of ideas, culture, and bold industry impact. The Gong Gong festival began with an inter-agency fun game that ramped up a lot of excitement and energy across the industry, and it climaxed with the awards dinner night at the Adesa Pavilion of Labadi Beach Hotel, Accra. 
The awards dinner night brought together Ghana’s top advertising and media minds, culminating in high recognitions for agencies like Publicis Ghana, EchoHouse Insel Communications, Ogilvy, Rezultz Advertising, Innova DBB, Pulse Ghana, Primetime, EXP, and a host of others.
Publicis West Africa, EchoHouse, and EXP Ghana, which won the three available platinum awards for the year. From the red carpet glam to groundbreaking campaign showcases, this year’s Gong Gong Awards set a clear standard for creativity and excellence in the industry.
- Creative Brilliance was on Full Display as Publicis Ghana was crowned Creative Agency of the Year, taking home a whopping 16 awards, including: 1 Platinum,7 Gold, 6 Silver, and 2 Bronze. Their performance showed that data-led creativity and culturally aligned messaging are still effective tools for advertising.
- Media Innovation Mattered More Than Ever- and EchoHouse won the grand prix in that sector as they were awarded Media Agency of the Year, and walked away with 11 awards, including 1 Platinum, 2 Gold, 5 Silver, and 3 Bronze. Their youthful, culturally-driven content strategies continue to shape the next wave of media consumption in Ghana.
- Experiential is evolving and highly competitive, but EXP Ghana took home the Experiential Agency of the Year title, highlighting the growing demand for immersive, real-world brand experiences that go beyond screen-based storytelling.
Moments That Defined the Night
To truly understand the vibe of the night, a photo gallery says it all. From the stunning setup to the proud smiles of winners holding their trophies, each image captured the energy and pride of the industry.
[https://manuelphotographytm.pixieset.com/gonggongawards2025/#
Every year brings something new — this time, it was the clear shift towards performance-based recognition. Agencies weren’t just awarded for creativity, but for results, impact, and message clarity. It marked a turning point for how success is measured in the industry.
The stage design and production also raised the bar, showing that even local events can deliver world-class presentations. Events like this don’t happen in isolation. AAG extends its gratitude to all the sponsors, supporting brands, production teams, jury panel, and agencies who made the event what it was. Your contributions made this a night to remember — and a night that will inspire many more.
What This Means for Ghana’s Creative Industry
The 17th Gong Gong Awards reminded us that Ghana’s advertising industry is not just surviving — it’s thriving. With the rise of young talent, expanding digital platforms, and conversations around tech like AI in advertising, the future is full of promise.
Events like these are more than celebrations; they’re milestones that inspire future greatness.
The Gong Gong Awards continue to be more than just trophies — they are a mirror of how far we’ve come, and a light for where we’re headed. Here’s to pushing boundaries, telling better stories, and building an industry rooted in creativity, excellence, and collaboration.
