Publicis West Africa, a platinum member of the Advertising Association of Ghana, has been initiating a number of business and talent development collaborative relationships with key partners within the industry and the academia in a bid to increase its impact on young talents within the marketing communication space. Its recent collaborative event was with the Lancaster University, Ghana.
Bridget Gbesemete, PR Manager for Publicis West Africa, gives us a peek into what Lancaster University, Ghana and Publicis West Africa have described as a great event to be replicated in many other areas.
Bridget Gbesemete writes:
In a vibrant collaboration, PWA Academy, the talent development initiative of Publicis West Africa, has joined forces with Lancaster University, Ghana, to celebrate Business Week at the university’s Business School. This partnership underscores PWA Academy’s unwavering commitment to sparking innovation and empowering the next wave of business leaders, while also driving thought leadership to reshape brand communication across Africa.
Muyiwa Aleshinloye, Head of Media at Publicis West Africa, captivated the young audience with his presentation, “Business Elevation through Innovation: Empowering the Next Generation of Business Entrepreneurs.” Drawing from his rich experience in media and advertising, Muyiwa illuminated how innovation fuels business growth and the critical role of nurturing entrepreneurial talent.
Muyiwa’s lecture was a masterclass in business elevation, spotlighting creativity, adaptability, and forward-thinking. His insights resonated deeply, inspiring students to embrace innovative thinking and tackle contemporary business challenges head-on.
Kenny Tagoe, COO of Publicis West Africa and overseer of PWA Academy, highlighted the importance of these engagements. “We are dedicated to equipping the next generation of business leaders with the mindset and skills needed to thrive on a global stage,” he affirmed.
This collaboration marks a significant milestone in a series of initiatives by PWA Academy. By partnering with esteemed institutions like Lancaster University, PWA Academy fosters creativity and innovation, offering students practical knowledge and expert guidance to elevate their career prospects.
Publicis West Africa’s relentless pursuit of talent cultivation not only propels the creative industry forward but also shapes future leaders poised to navigate the complexities of a globalized world. As the growth hackers of Africa, they are driving business transformation and empowering the next generation of business leaders across the continent.
