France’s selection reflects its long-term dedication to creativity across advertising, fashion, craft, tech, culture and commerce. From the artistic movements that shaped modern design to the luxury brands that define global sophistication, France has consistently demonstrated that creativity is a national philosophy that permeates business, culture and society.

Simon Cook, CEO, LIONS, said: “France is a country with an exceptional creative output. Its rich creative heritage and outstanding performance at Cannes Lions reflect a nation that understands creativity is a strategic economic asset that can drive progress. Since 2020, the French government has invested €10bn in funding to more than 20,000 creative businesses, and its cultural and creative industries generate €92bn in annual revenue. On the global stage at Cannes Lions, France has consistently ranked in the top 10 performing countries, and last year ranked 4th. Cannes has been the Festival’s permanent home since 1984, and the spirit of this very special culture and creativity are woven into the fabric of Cannes Lions.”

As part of this recognition, the 2026 Festival will feature French creative showcases, celebratory events, dedicated stage talks and French-led activations – including a networking event, bringing together the French and global community in celebration of French creativity.