AAG PROFESSIONAL DEVELOPMENT PROGRAMME

  • MODULE 1
  • MODULE 2
  • MODULE 3

The AAG Professional Development Programme is a 3 day training programme which is targeted at Middle level practitioners in Advertising, Arts, Communication, Creative Design, Marketing, Public Relation and related areas. The programme will address the following topics under creativity.

  1. Ideas that live forever; creating insight based timeless work, the pain and the glory.
  2. Creative magic; going beyond the beautiful to create campaigns that are effective.
  3. Design thinking; thinking beyond advertising.

The Programme is scheduled as follows;

Date: 24th – 26th March, 2020

Venue: Coconut Groove Hotel, Accra

Time: 2:00pm – 6:00pm each day

Rate: GHc700

For registration and inquiries, kindly call Terrick Torgbor on 0501399201

AAG EXECUTIVE COUNCIL MEMBERS ENGAGE MUNICIPAL CHIEF EXECUTIVES.

Accra, August 13, 2019 – Executives of the Advertising Association of Ghana (AAG), led by its President, Mr. Torgbor Mensah, engaged the Municipal Chief Executives within the Greater Accra Region.

The meeting, which took place at the Accra City Hotel, discussed crucial issues affecting both the AAG and the Municipalities within Accra and the way forward in finding long-lasting solutions to the challenges. The issues discussed at the meeting outlined how both parties can work in synergy to address the current predicament of the Association – pulling down of billboards by the High-way Authority. 

Speaking at the meeting Mr. Torgbor Mensah said:

”It’s very important both parties work pari passu in ensuring that the right standards are established and implemented, to regulate the process of out of home advertisement, to avoid the pulling down of billboards again in the future”. 

In response, the MCEs applauded the efforts of the AAG Executives for being proactive and also mentioned their readiness to help in solving the challenges of the AAG. They also suggested, both bodies have a proper session where all Chief Executives  together with Engineers and Planning Officers, will be walked through the process; the legal & institutional frame work and what value is needed to be created to enhance the partnership and make Accra a beautiful city.

IAA GLOBAL CONFERENCE

Bucharest will host one of the most important events in the creative industries. The IAA Global Conference “Creativity4Better” returns with its third edition and brings top creative global leaders in front of the European creative communities.

Star Speakers:

Karim Rashid, a legend of design, named by Time Mazine “the most famous industrial designers in all the Americas”

Jacques Seguela, founder of RSCG, Chief Creative Officer for more thank 25 years, “the monstre sacre de la pub francaise”, author of more than 25 books.

They will joined on stage by

Rory Sutherland, Vice Chairman Ogilvy UK, Ted Talk Superstar, columnist, writer, Executive Creative Director for more than 20 years, now involved in behavioral change.

Mailine Swildens, Director Google for ZOO EMEA, with a 20+ years of experience in managing cross and border digital innovation businesses.

Geoffrey Hantson, Co-founder and Creative Officer Happiness, an FCB Alliance, winner of 38 Cannes Lions and 89 Eurobest awards, probably one of the most awarded creative in the world.

We invite you to discover all the speakers and their fabulous careers on www.creativity4better.com The Conference will take place in Bucharest, at the National Opera, on October 17, 2019, and it is the only conference fully dedicated to creativity in Central and Eastern Europe.

AAG EXECUTIVE COUNCIL MEMBERS CALL ON MINISTER OF INFORMATION.

Accra, August 7, 2019 – Executives of the Advertising Association of Ghana (AAG), led by its President, Mr. Torgbor Mensah, paid a courtesy call on the Minister of Information, Hon. Kojo Oppong Nkrumah, at his office in Accra.

The meeting, which was convened at the request of the AAG, discussed issues that are critical to the marketing communications industry in Ghana and the way forward in overcoming the challenges in the industry. The issues discussed at the meeting included the status of the Advertising Bill, by-laws and regulations guiding the citing and installation of billboards and out of home advertising and possible areas of collaboration between the AAG and the Ministry.

Speaking at the meeting Mr. Torgbor Mensah said:

“The issues raised are very pertinent to the development of the industry and the country as a whole. We have engaged Parliament since 2016 over the Advertising Bill, but as we speak we do not know the status of the bill. We are also concerned about the unrestrained manner in which Assemblies give permit for the installation of billboards and the uncontrolled way the Ghana Highway Authority has been pulling down billboard without consulting the AAG. It is for these and the other issues we have raised that we have come to seek your support”.

Hon. Kojo Oppong Nkrumah in responding to the concerns assured the Executives of the AAG that his outfit will work to ensure that together they overcome the challenges facing the industry. According to the Minister, “The Ministry has initiated an engagement process with professional associations such as the AAG to resolve a lot of these issues and identify possible areas of partnership and collaboration. Due to this the Ministry will appoint a liaison officer who will ensure that the Ministry is constantly involved and engaged in the work of the AAG”.

The Executive Council Members of the AAG present at the meeting included Mr. Francis Dadzie, Mr. Orlando Baeta, Mrs. Norko Dua and Mr. Clarence Amoatey. Also present was Mrs Mamle Andrews, Chief Director of the Ministry of Information.

AAG courts NMC’s support for passage of Advertising Bill

The Advertising Association of Ghana (AAG) is urging the National Media Commission (NMC) to support its bid for the passage of the Advertising Bill.

Its passage, according to the Senior Vice President for the International Advertising Association, Joel Nettey will help sanitize the advertising industry in Ghana.

He made the call when the AAG met with the National Media Commission (NMC) to discuss pertinent issues impeding the advertising industry in Accra.

“Back in the day when we had only one station we cried about it but it had its advantages because there was a vetting system. But these days before you dream about going to do it, it’s already being played on radio” he bemoaned.

Mr. Nettey stressed that, the Advertising Standard Bill, which has been agreed upon in consultation with all the various stakeholders, will regulate all aspects of the advertising industry, including safety concerns.

He was confident that “this Standards Bill will not only regulate the ads field, but will regulate everybody.”

In support, Chairman of the NMC, Yaw Boadu-Ayeboafoh pledged their unflinching support for the AAG to ensure the bill is passed.

However, as an immediate measure, he urged them to adhere to their ethical standards in the discharge of their work.

“In the absence of the bill, they must encourage their members to demonstrate a certain commitment to professionalism” Mr. Boadu-Ayeboafoh added.

Africa Rising 3 – Register Now

The 3rdedition of the highly anticipated Africa Rising – “What’s Coming Next?” The conference comes off in the city of Accra, Ghana between 20thand 21st May 2019. It promises to be two days of insightful industry developments, networking and discussions with a host of accomplished speakers from all over the world.

The IAA (The Global Compass of Marketing Communications) believes in the future of Africa and this conference provides a platform for an in-depth assessment and understanding of the economic, social forces and trends, insights facing consumers, brands and governments in Africa to collectively bring Africa to the fore in the era of evolution.

This year our speakers and indeed every delegate will answer the question posed from our theme “Technology Vrs. Consumer Choice – Who’s determining the future?” through topics like:

  • Africa – We look forward!!
  • Insights – We are the same but different
  • Brands at Crossroads
  • Digitize and Humanize
  • Nation Branding
  • From the whole comes the whole – some things are not binary
  • Technology Trends Vs. Consumer Brands
  • Influencer Marketing – the right marketing path for your business?
  • Connecting Stories and Experiences
  • The “Madmen” of 2030 (Millennials will rule the world)

The city will come alive with culture, food, music and all things that make Ghana a vibrant and hospitable country. This conference promises to be one of the biggest Marketing Communications event on the African continent in 2019. Make sure you reserve your seat in Accra, May 20 -21 for this ground-breaking industry event.

All accompanying partners will have the opportunity to experience Accra from a culture, commerce and entertainment point of view.

Click here to register