ORDINARY CREATIVES WIN
Sometimes when ordinary things are energized, they turn out to win extraordinary attention and hit on positive emotional nerve notes that catch attention and get people talking. The case is
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Strictly After Hours an EP by Innova DDB Ghana
Innova DDB Ghana has been working on a musical project for some years now and finally we are here with “Strictly After Hours” and EP. The project is called Strictly
Just so you Know: Social Media Platforms that Cater to Hobbies Gain Popularity
Social Media Audiences & Strategy Niche social media platforms and apps that cater to hobbies and smaller communities are seeing a jump in active users as more and more people
Insights From the 2024 Cannes Creative Effectiveness Lions Winners
Creativity & effectiveness Strategy: Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, Creative Effectiveness Lions – Insights from the
AI Often Makes Workers Less Productive
Generative AI Talent, skills, HR Strategy: A study of 2,500 workers suggests that current AI tools are not saving them time and has given them more to do, making many anxious that
Keeping it creative and credible: Advertising Association of Ghana’s (AAG) role in regulating advertising standards in Ghana
In today’s media-driven world, advertisements have become an integral part of our daily lives. From billboards to television commercials and social media posts, ads are everywhere, shaping our perceptions, influencing
How to Become a Member of the Advertising Association of Ghana (AAG)
Joining the Advertising Association of Ghana (AAG) is a significant step for professionals and organizations looking to make a mark in the advertising industry. Membership in the AAG opens doors
We got a facelift!
Rebranding the Advertising Association of Ghana (AAG) has significantly enhance its impact and effectiveness in the advertising industry. This strategic move offers numerous advantages, benefiting the organization, its members, and
Demystifying the Concept of Brand Positioning
Brand positioning is a cornerstone of marketing strategy and a critical element in the success of any brand. However, while it is widely used, the concept is often misunderstood. The
The Downsides of Influencer Marketing
Influencer marketing is a relatively new trend in digital marketing and advertising; but not a new marketing communication strategy when it comes to outdoor marketing and advertising in Ghana. Influencer