AAG Launches 2024 Peaceful Elections Project
The advertising industry has become a key part of modern presidential and parliamentary elections as some advertising agencies are now involved in the business of producing adverts for major political
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How digital media is changing advertising in Ghana
The role of digital transformation in shaping Ghana’s advertising industry (How digital media is changing advertising in Ghana) In the last decade, the advertising landscape in Ghana has gone through
Spotlight Series-October ’24 (Insel Communications &Russel Eni)
Russel Eni Founder of Insel Communications limited, Russel has over 20 years experience in Advertising and Audio Visual production. Before starting up Insel, Russel worked in production at Metro TV
Africa Rising – FUTURE BRAND MASTERS by IAA
The African Leadership of the International Advertising Association (IAA) in collaboration with BrandFlow and the IAA South Africa Chapter is hosting the first Professional Development trip for Africa from the
Spotlight Series-August ’24 (Dentsu Aegis Network & Andrew Ackah)
The Advertising Association of Ghana crowned Dentsu Aegis Network and Andrew Ackah as August agency of the month and Agency head of the month respectively. Dentsu Aegis Network (DAN) entered
Creating Impactful Advertisements in Ghana
The advertising industry in Ghana has been growing exponentially especially in the past two decades. But in the absence of clear-cut laws that regulate the industry and its practitioners, the
The evolution of advertising in Ghana
In the dynamic world of advertising, change is the only constant. As consumer behavior evolves and new technologies emerge, the advertising landscape in Ghana has gone through some significant transformation.
ORDINARY CREATIVES WIN
Sometimes when ordinary things are energized, they turn out to win extraordinary attention and hit on positive emotional nerve notes that catch attention and get people talking. The case is
Keeping it creative and credible: Advertising Association of Ghana’s (AAG) role in regulating advertising standards in Ghana
In today’s media-driven world, advertisements have become an integral part of our daily lives. From billboards to television commercials and social media posts, ads are everywhere, shaping our perceptions, influencing
How to Become a Member of the Advertising Association of Ghana (AAG)
Joining the Advertising Association of Ghana (AAG) is a significant step for professionals and organizations looking to make a mark in the advertising industry. Membership in the AAG opens doors