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Echo House Secures Pan-African Partnership with Johnnie Walker
As a proud platinum member of the Advertising Association of Ghana (AAG), EchoHouse continues to raise the bar for African creativity. The agency has been appointed Johnnie Walker’s digital and
AAG Expands Its Influence in the Outdoor Advertising Management Space
The outdoor sector is a key part of the advertising industry in Ghana, generating between $60 million USD per year, according to 6W Research. This figure covering static billboards, digital
Cannes Lions Introduces Creative Country of the Year Award
At the 2025 Cannes Lions festival in France, a new award was launched called the Creative Country of the Year. The Creative Country of the Year is an experiential initiative
Jury Presidents Give Their Honest Opinions About the 2025 Gong-Gong Awards Entries.
As the judging phase of the Gong-Gong Awards 2025 officially wraps up, we spoke to two key jury presidents — Sharon Mills (Social & Influencer) and Andreas Shifokoka (Digital Excellence)
Unlock the Future: Ghana’s First Online AI Training for Advertising Professionals
The future of advertising isn’t ahead of us — it’s already here. And this August, advertising and marketing communication professionals have the opportunity to meet it head-on. From 27th to
AAG and National Road Safety Authority Collaborate to Sanitize the Mess in the Outdoor Sector
The growing mess in the outdoor sector, especially in big cities across Ghana, is finally receiving some serious attention by key industry players and regulators. The out-of-home (OOH) sector
Media General Group Excited to Make Gong Gong Awards Night A World Class Event
The Advertising Association of Ghana (AAG) and the Media General Group have entered into a partnership, which both parties believe is going to take the annual Gong Gong Festival of Creativity
TikTok Set to Top $30bn Despite Complex Year Ahead
TikTok, the short-form video-sharing platform, is colossally popular among users and increasingly seen as a way to drive results for marketers across the full funnel, from discovery through to search
Lessons for Brand Managers and Advertisers from the 2024 General Elections in Ghana and the USA
On December 7, Ghana held its much-awaited presidential and parliamentary elections, and the energy during the elections felt a lot like what businesses experience when launching something big. Politicians are