The new administration of the National Film Authority (NFA) has expressed a strong desire to facilitate deeper collaborations between the Film Industry and the Advertising Industry, with the specific intention of connecting film producers to advertising agencies.

The Executive Secretary of the NFA, Kafui Danku-Fitcher, made this appeal to the Advertising Association of Ghana (AAG) in a recent business meeting between the two bodies. The specific interest of the NFA is to create a platform for film producers and advertising agencies to collaborate on more intentional and subtle brand placement in Ghanaian movies. This, she believes, would create some mutual benefits for both industries.

In response to this appeal by the NFA, the Executive Director of AAG, Ike Cudjoe, together with Joseph Andoh, a Council Member of AAG, representing AAG at the meeting, welcomed the idea and called for a lot more proactive engagements to begin between film producers and potential beneficiary advertising agencies.

One other important area that was discussed at the meeting was the imminent introduction and enforcement of film classifications in Ghana.