Demystifying the Concept of Brand Positioning
Brand positioning is a cornerstone of marketing strategy and a critical element in the success of any brand. However, while it is widely used, the concept is often misunderstood. The
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The Downsides of Influencer Marketing
Influencer marketing is a relatively new trend in digital marketing and advertising; but not a new marketing communication strategy when it comes to outdoor marketing and advertising in Ghana. Influencer
Introducing the New AAG Brand Identity
The AAG Council in February 2024, as part of efforts to establish the renewed sense of strategic direction for the association, took a decision to adopt a new visual identity
Advertising and Corporate Communications Practitioners
Click on the link to access the form of participation https://forms.gle/2kL4BrYazRLc3LHM8
AAG Logo Competition!!!
The Advertising Association of Ghana (AAG) is embarking on a rebranding journey starting with a new brand identity and so we are inviting staff of member agencies to participant in
16TH Gong Gong Awards Entry Requirements, Rules & Guidelines
WHAT’S NEW IN 2021 Please remember to double-check entry rules – check the full rules for details. Overview videos for entries must be limited to 2 minutes. If it is
The Advertising Association of Ghana (AAG) has signed a memorandum of understanding (MoU) with Brand Africa (BA)
BA is an independent inter-generational movement which seeks to inspire a brand-led Africa renaissance to drive the continent’s competitiveness and creat and positive image of the continent. he Advertising Association
MR. Torgbor Mensah Passes On
It is with a deep sorrow that we inform you that the President of the Advertising Association of Ghana (AAG), Mr. Torgbor Mensah, passed away suddenly on Saturday, October 23,