Creating Impactful Advertisements in Ghana
The advertising industry in Ghana has been growing exponentially especially in the past two decades. But in the absence of clear-cut laws that regulate the industry and its practitioners, the
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The evolution of advertising in Ghana
In the dynamic world of advertising, change is the only constant. As consumer behavior evolves and new technologies emerge, the advertising landscape in Ghana has gone through some significant transformation.
ORDINARY CREATIVES WIN
Sometimes when ordinary things are energized, they turn out to win extraordinary attention and hit on positive emotional nerve notes that catch attention and get people talking. The case is
Strictly After Hours an EP by Innova DDB Ghana
Innova DDB Ghana has been working on a musical project for some years now and finally we are here with “Strictly After Hours” and EP. The project is called Strictly
Just so you Know: Social Media Platforms that Cater to Hobbies Gain Popularity
Social Media Audiences & Strategy Niche social media platforms and apps that cater to hobbies and smaller communities are seeing a jump in active users as more and more people
Insights From the 2024 Cannes Creative Effectiveness Lions Winners
Creativity & effectiveness Strategy: Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, Creative Effectiveness Lions – Insights from the
AI Often Makes Workers Less Productive
Generative AI Talent, skills, HR Strategy: A study of 2,500 workers suggests that current AI tools are not saving them time and has given them more to do, making many anxious that
Keeping it creative and credible: Advertising Association of Ghana’s (AAG) role in regulating advertising standards in Ghana
In today’s media-driven world, advertisements have become an integral part of our daily lives. From billboards to television commercials and social media posts, ads are everywhere, shaping our perceptions, influencing
How to Become a Member of the Advertising Association of Ghana (AAG)
Joining the Advertising Association of Ghana (AAG) is a significant step for professionals and organizations looking to make a mark in the advertising industry. Membership in the AAG opens doors
We got a facelift!
Rebranding the Advertising Association of Ghana (AAG) has significantly enhance its impact and effectiveness in the advertising industry. This strategic move offers numerous advantages, benefiting the organization, its members, and