Chairman of The Great Argon Group, Torgbor Mensah has been elected president of the Advertising Association of Ghana (AAG) for the next two years at the 27th Annual General Meeting

ADVERTISING ASSOCIATION OF GHANA Presents PROFESSIONAL DEVELOPMENT PROGRAMME IN DIGITAL MARKETING STRATEGY For Marketing Communications Practitioners and Entrepreneurs Overview The course examines digital marketing strategy, implementation and execution and provides

The definition and true understanding of who a Consumer  has been debated over the years. According to the Oxford Living Dictionary, a consumer is a person who purchases goods and

American Association of Advertising Agencies launch Advertiser Protection Bureau to push for Trustworthy Environments WARC an online portal that brings together marketing information that helps you grow your business on

Studies shows that Branding evolved from ancient times. History has also disclosed that branding probably began with the practice of branding livestock in order to deter theft. Images of branding

Brand is reasonably the most fundamental building block of every organization and Business. With the increasingly growing trend of software and technology, consumers are changing by the day. This trend