ORDINARY CREATIVES WIN
Sometimes when ordinary things are energized, they turn out to win extraordinary attention and hit on positive emotional nerve notes that catch attention and get people talking. The case is
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Strictly After Hours an EP by Innova DDB Ghana
Innova DDB Ghana has been working on a musical project for some years now and finally we are here with “Strictly After Hours” and EP. The project is called Strictly
Just so you Know: Social Media Platforms that Cater to Hobbies Gain Popularity
Social Media Audiences & Strategy Niche social media platforms and apps that cater to hobbies and smaller communities are seeing a jump in active users as more and more people
We Welcome Elikem to the Industry
Vincentia Elikem Kpodo-Tay is a marketer who specializes in SEO and Digital Marketing. As a content Creator, she’s constantly using innovative strategies to connect with her audience and build platforms.
AAG Begins Agency Spotlight Series
There is so much that member agencies of the AAG do in building solid global brands, influencing consumer choices, helping corporate organizations grow their bottom lines and businesses, contributing
AAG Resource Person’s Wow Participants at the Essential Advertising Skills Training
Participants at the professional development training held last month (July) have been talking about the expertise, delivery and depth of the resource persons who wowed them with what they have
AAG and MEST Partner to Provide Internship & Career Opportunities for Over 200 Graduates in Digital Marketing
The advertising Association of Ghana (AAG) and the Meltwater Entrepreneurial School of Technology (MEST), have entered into a partnership to provide internship and other career opportunities for young Ghanaian graduates
Gong Gong Festival of Creativity to be Held Within First Quarter of 2025
The Executive Council of AAG has decided to hold the next Gong Gong Awards ceremony as part of a total festival of creativity within the first quarter of 2025. The
Insights From the 2024 Cannes Creative Effectiveness Lions Winners
Creativity & effectiveness Strategy: Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, Creative Effectiveness Lions – Insights from the
AI Often Makes Workers Less Productive
Generative AI Talent, skills, HR Strategy: A study of 2,500 workers suggests that current AI tools are not saving them time and has given them more to do, making many anxious that