Gong Gong Festival of Creativity to be Held Within First Quarter of 2025
The Executive Council of AAG has decided to hold the next Gong Gong Awards ceremony as part of a total festival of creativity within the first quarter of 2025. The
News
Insights From the 2024 Cannes Creative Effectiveness Lions Winners
Creativity & effectiveness Strategy: Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, Creative Effectiveness Lions – Insights from the
AI Often Makes Workers Less Productive
Generative AI Talent, skills, HR Strategy: A study of 2,500 workers suggests that current AI tools are not saving them time and has given them more to do, making many anxious that
Keeping it creative and credible: Advertising Association of Ghana’s (AAG) role in regulating advertising standards in Ghana
In today’s media-driven world, advertisements have become an integral part of our daily lives. From billboards to television commercials and social media posts, ads are everywhere, shaping our perceptions, influencing
The next LIONS cMBA cohort starts 7 October
Registration is now open for the second cohort for the LIONS Creative MBA (cMBA). Curated and certified by LIONS, the LIONS cMBA brings over 70 years of the world’s best
How to Become a Member of the Advertising Association of Ghana (AAG)
Joining the Advertising Association of Ghana (AAG) is a significant step for professionals and organizations looking to make a mark in the advertising industry. Membership in the AAG opens doors
We got a facelift!
Rebranding the Advertising Association of Ghana (AAG) has significantly enhance its impact and effectiveness in the advertising industry. This strategic move offers numerous advantages, benefiting the organization, its members, and
Essential Professional Skills 3 Day Training – July 2024
3 Days OF ESSENTIAL PROFESSIONAL SKILLS TRAINING for: Advertisers, Corporate Communications
Managers, Brand Managers & all Marketing Communications Practitioners.
Demystifying the Concept of Brand Positioning
Brand positioning is a cornerstone of marketing strategy and a critical element in the success of any brand. However, while it is widely used, the concept is often misunderstood. The
The Downsides of Influencer Marketing
Influencer marketing is a relatively new trend in digital marketing and advertising; but not a new marketing communication strategy when it comes to outdoor marketing and advertising in Ghana. Influencer