The Advertising Association of Ghana (AAG) and the Media General Group have entered into a partnership, which both parties believe is going to take the annual Gong Gong Festival of Creativity and Awards to another level of excellence
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The 17th Gong Gong awards has introduced a lot of competitive energies among advertising agencies after a deliberate two-year pause to review the awards’ structure and style. According to Andrew Ackah, President of AAG, the Gong Gong Awards has emerged refreshed, redefined, and realigned, still with significant local content and cultural relevance, but with the pulse of global creativity.
At the signing of an MoU between AAG and Media General, both parties acknowledged the refreshed enthusiasm within the industry and promised to sustain that momentum by putting together great experiences during the advertising week celebrations and at the awards dinner night. Media General is expected to produce the Gong Gong awards night and to broadcast it live on TV, radio, and online
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