After a two-year hiatus, the Gong Gong Festival of Creativity & Awards returned in full glory — reaffirming its status as Ghana’s most prestigious celebration of advertising excellence. The event, which had been paused to restructure its relevance and alignment with global advertising standards, came back with amplified energy, elevated standards, and unforgettable moments that electrified the industry.
This year’s awards event was the 17th edition. It was held on Saturday, 28th June 2025 at the stunning Adesa Pavilion of the Labadi Beach Hotel, and brought together the finest in advertising, marketing, media, and creative enterprise. The night was broadcast live on TV3 and across Media General’s digital platforms, reaching thousands of viewers across the country.
The evening kicked off with a glamorous red-carpet experience at 6:00 p.m., where agency heads, creatives, influencers, and media personalities showcased their best looks. The red-carpet buzz continued long after the last award was handed out, with attendees networking and celebrating well into the night.
This year’s celebration received over 250 entries from scores of advertising agencies, signaling the depth and diversity of Ghana’s advertising landscape. A total of 80 awards were presented across 16 main categories, covering everything from Best Integrated Campaign to Creative Use of Digital, Media Strategy, Outdoor, TV Commercials, and PR Activation. The robust judging process upheld the highest standards of evaluation, ensuring the awards truly reflected excellence, innovation, and effectiveness.
As if the creative competition wasn’t thrilling enough, the awards night was punctuated by electric performances from two of Ghana’s top-tier hiplife sensations — Amerado and Fameye. Their stagecraft, lyrical artistry, and energy had the entire industry on its feet, dancing and singing along in a beautiful fusion of music and marketing
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Another key highlight of the 17th Gong Gong awards is a new partnership between AAG and Media General, operators of TV3, 3FM, Onua TV, and Onua FM. This landmark agreement will see increased collaboration in media content creation, capacity building, and expanded coverage of AAG-led initiatives in respect of the Gong Gong Festival of Creativity & Awards.
The event was more than a night of trophies — it was a cultural and industry statement. In the week that followed, news of the Gong Gong Awards dominated airwaves and social media, trending across platforms and reigniting national interest in the power and potential of advertising in Ghana.
The 17th Gong Gong Awards was not just a comeback — it was a powerful reminder that creativity, when celebrated, moves industries and inspires nations.
