AAG CREATES OPPORTUNITY FOR AGENCIES TO ACCESS UNENDING POOL OF RESOURCES FOR SUCCESSFUL PITCHES

A special MOU between AAG and Cannes Lions has created the opportunity for all AAG member-agencies to gain access to a globally-acclaimed prestigious pool of resources that has been described by some as “creative steroids”. This Lions resource portal is generally known as “The Work”, and is subscribed to by most of the leading global advertising agencies.

According to the Executive Director of AAG, Isaac Cudjoe, AAG considered two key benefits of the The Work portal before entering into the partnership with the Lions team The portal grants creative agencies access to the world’s most celebrated and award-winning creative campaigns. It serves as a creative ‘cheat code’ for agencies that have access to enable them to enrich their pitches. The portal also serves as a guide to agencies that want to win global awards. Instead of paying 5,000 Euros to access the portal, AAG’s arrangement gives its member (corporate and individual) the opportunity to pay about 500 USD to access the prestigious portal.
Apart from the above-mentioned benefits, the following also serve as a strong reasons why top advertising and marketing communications agencies subscribe to the The Work portal. 

  1. The Work gives you year-round access to data, opinions, analysis and the talents behind the best-in-class work entered into Cannes Lions since 2001.
  2. It’s the world’s leading creative benchmark tool. It gives you access to the core of how to create exceptional work that impacts culture and drives measurable growth.
  3. It’s how you tap into the minds of creative legends and industry leaders.
  4. It’s where you go to harness the trends shaping the industry. It boasts of 100 + Detailed Reports and the LIONS Webinar Series.

For agencies interested in The Work portal, you can reach out to Woodin on 0244440477 or Venus Tawiah on 0502911746.

 

AAG Partners Pitcher Festival for 2026 Young Lions Digital Competition

The Advertising Association of Ghana partnered with the Pitcher Festival for the successful hosting of the 2026 Young Lions Digital Competition, delivered as a joint Ghana and Nigeria initiative. The collaboration reinforces AAG’s commitment to developing emerging creative talent and strengthening West Africa’s presence on the global stage.

The 2026 edition concluded on a high note, featuring strong entries from rising digital professionals who demonstrated strategic depth and effective digital execution. Echo House, one of Ghana’s leading creative agencies, was among the finalists, showcasing exceptional work that reflected the strength of the local creative ecosystem.

AAG’s industry representation was reflected in the appointment of Whitney Thomson, Head of Digital and Account Director at Ogilvy Africa Ghana, who served on the distinguished jury panel. Alongside respected industry leaders from Nigeria and Kenya, the jury upheld rigorous standards in evaluating this year’s entries, ensuring that excellence remained at the forefront of the competition.

In the final outcome, Precious Kassie and Olabode Otolorin of Mavin Global emerged as winners of the 2026 Young Lions Digital Competition. Their work stood out for its clarity, innovation, and strategic execution, earning strong commendation from the jury.

With this win, the duo will represent the region at the Global Young Lions Digital Competition during the Cannes Lions International Festival of Creativity, scheduled for 22 to 26 June 2026. Their qualification marks another significant milestone for West African creative talent on the international stage.

AAG also acknowledges all participants who took part in this year’s competition. The quality of submissions, including finalists like Echo House, reflects a growing depth of digital capability within the region’s creative ecosystem.

Through strategic partnerships such as this, AAG continues to advance professional development, industry standards, and global competitiveness for Ghana’s advertising and marketing communications sector.