The Lion Hunt: Key Insights from AAG and The Storytellers’ Cannes Lions Workshop

On February 13th, the Advertising Association of Ghana (AAG), in partnership with The Storytellers, hosted an intimate workshop at Akuna Group, Labone, followed by a wider Zoom session that brought together over 20 participants from across Ghana. This dual format allowed a small, focused group to engage in person while reaching a broader audience online.

The session began with Venus Tawiah Director of Global Partnership AAG, who provided context on what AAG stands for, its mission, and why its partnership with The Storytellers is pivotal in amplifying Ghanaian creativity on the global stage. Next, Jason Nartey CEO Storytellers shared his personal journey, recounting how creative inspiration led him to win a prestigious Cannes Lion. He emphasized that beyond technique, it’s the spark of creativity that elevates a winning entry.

The final segment featured Marian Branelly, Global Director of Awards at LIONS. Marian offered a deep dive into the awards categories, explaining how certain entries naturally fit specific categories better, and how that strategic alignment can be a game-changer for a jury. Throughout the session, the energy was palpable as attendees asked questions and connected over shared ambitions.

The workshop left everyone inspired, with a clearer understanding of how to craft entries that not only showcase creativity but align strategically with the awards’ criteria. As AAG continues to pave the way, Ghanaian creatives are poised to leave their mark on the global stage.

AAG CREATES OPPORTUNITY FOR AGENCIES TO ACCESS UNENDING POOL OF RESOURCES FOR SUCCESSFUL PITCHES

A special MOU between AAG and Cannes Lions has created the opportunity for all AAG member-agencies to gain access to a globally-acclaimed prestigious pool of resources that has been described by some as “creative steroids”. This Lions resource portal is generally known as “The Work”, and is subscribed to by most of the leading global advertising agencies.

According to the Executive Director of AAG, Isaac Cudjoe, AAG considered two key benefits of the The Work portal before entering into the partnership with the Lions team The portal grants creative agencies access to the world’s most celebrated and award-winning creative campaigns. It serves as a creative ‘cheat code’ for agencies that have access to enable them to enrich their pitches. The portal also serves as a guide to agencies that want to win global awards. Instead of paying 5,000 Euros to access the portal, AAG’s arrangement gives its member (corporate and individual) the opportunity to pay about 500 USD to access the prestigious portal.
Apart from the above-mentioned benefits, the following also serve as a strong reasons why top advertising and marketing communications agencies subscribe to the The Work portal. 

  1. The Work gives you year-round access to data, opinions, analysis and the talents behind the best-in-class work entered into Cannes Lions since 2001.
  2. It’s the world’s leading creative benchmark tool. It gives you access to the core of how to create exceptional work that impacts culture and drives measurable growth.
  3. It’s how you tap into the minds of creative legends and industry leaders.
  4. It’s where you go to harness the trends shaping the industry. It boasts of 100 + Detailed Reports and the LIONS Webinar Series.

For agencies interested in The Work portal, you can reach out to Woodin on 0244440477 or Venus Tawiah on 0502911746.