The Lion Hunt: Key Insights from AAG and The Storytellers’ Cannes Lions Workshop

On February 13th, the Advertising Association of Ghana (AAG), in partnership with The Storytellers, hosted an intimate workshop at Akuna Group, Labone, followed by a wider Zoom session that brought together over 20 participants from across Ghana. This dual format allowed a small, focused group to engage in person while reaching a broader audience online.

The session began with Venus Tawiah Director of Global Partnership AAG, who provided context on what AAG stands for, its mission, and why its partnership with The Storytellers is pivotal in amplifying Ghanaian creativity on the global stage. Next, Jason Nartey CEO Storytellers shared his personal journey, recounting how creative inspiration led him to win a prestigious Cannes Lion. He emphasized that beyond technique, it’s the spark of creativity that elevates a winning entry.

The final segment featured Marian Branelly, Global Director of Awards at LIONS. Marian offered a deep dive into the awards categories, explaining how certain entries naturally fit specific categories better, and how that strategic alignment can be a game-changer for a jury. Throughout the session, the energy was palpable as attendees asked questions and connected over shared ambitions.

The workshop left everyone inspired, with a clearer understanding of how to craft entries that not only showcase creativity but align strategically with the awards’ criteria. As AAG continues to pave the way, Ghanaian creatives are poised to leave their mark on the global stage.

Lynn Osei-Bonsu, the Face Behind the Nuru Experience.

Lynn Osei-Bonsu is an accomplished Communications Strategist and Consultant with over 20 years of experience. Lynn is the Managing Director of Nuru Group, a pan-African and Middle Eastern strategic communications and advisory firm specializing in public-sector visibility, development communication, sustainability storytelling, and national impact campaigns. She excels in orchestrating successful communication campaigns that are both timely and sensitive to public needs.

Throughout her career, Lynn has held various leadership roles including as Corporate Relations Manager and Head of Corporate Affairs at multinational corporations. Her extensive consulting experience spans non-profits, media, government, and manufacturing sectors, where she has honed her skills in strategic leadership, efficient management, and inspirational mentorship. Lynn holds a Postgraduate Diploma in Communication Studies and a Bachelor of Arts in English from the University of Ghana, Legon. Her academic background has provided a strong foundation for her professional achievements.

Her impressive portfolio includes numerous successful projects where she has provided strategic communications counsel to private sector organizations, helping them meet their marketing objectives. Additionally, she has contributed technical expertise to government initiatives, working with entities such as the Ministry of Communications and the National Communications Authority to leverage communication campaigns for social impact. She has also collaborated with the West African Genetic Medicine Centre at the University of Ghana to implement the Genome Project, a campaign aimed at raising public awareness and driving social change regarding sickle cell disease. Under Sustainable Communications, she led the transformative circular economy campaign for MINIPLAST LTD. that reframed plastic waste from an environmental burden into a catalyst for entrepreneurship.

Lynn has been recognized for her outstanding contributions to the field, having received numerous awards including Ghana’s most respected CEO in PR consultancy. She is currently enrolled in the Strategic Coach Program, the recognized world leader in entrepreneurial coaching.

She is an active member of the Public Relations Society of America (PRSA), the Institute of Public Relations (IPR) Ghana, and through Nuru, a member of Advertising Association of Ghana (AAG); Lynn remains at the forefront of industry developments. She currently serves as the Strategic Communications Adviser for TAG International, and continues to apply her expertise in enhancing organizational communication strategies and outcomes.